Common Uses & Strengths
- Cross-team project tracking: clear ownership, dependencies, and timelines
- Operational workflows: repeatable processes, approvals, and intake via forms and rules
- Portfolio visibility: leadership-level insight across initiatives and priorities
- Goal alignment: connect day-to-day work to company objectives and OKRs
- Flexible views: list, board, timeline, calendar, and dashboard views
- Broad integrations: connects easily with Slack, email, CRM, and file platforms
Key Considerations
- Information architecture matters: poor project and task structure leads to clutter and low adoption
- Workflow discipline: Asana works best when processes are defined and consistently followed
- Reporting limitations: native reporting is strong for execution, but often paired with BI tools for advanced analytics
- Change management: teams need training and clear usage standards to avoid “tool sprawl”
- Not a system of record: Asana manages work, not underlying business data
Common Needs & Challenges
- Work scattered across email, chat, spreadsheets, and meetings
- Lack of visibility into who owns what and when it’s due
- Projects that look “on track” until they suddenly aren’t
- Over-customized task structures that become hard to maintain
- Low adoption outside of a few power users
- No clear link between strategic goals and day-to-day execution
